- How to Prioritize Feature Requests Without Losing Focus

User feedback is a goldmine for SaaS teams—but acting on every request can lead to a bloated, unfocused product. Here’s how to prioritize feature requests so you build what matters most, without losing sight of your vision.

1. Define Your Product Strategy

• Clarify your product’s mission, target audience, and unique value proposition.
• Use these as a filter for all new requests.

2. Score Requests Objectively

• Create a scoring system based on impact, effort, strategic fit, and user demand.
• Use tools like NextFeature to automate scoring and visualize priorities.

3. Balance Customer Needs and Business Goals

• Prioritize features that solve common pain points for your core users.
• Consider revenue potential, retention impact, and long-term differentiation.

4. Involve the Whole Team

• Gather input from support, sales, engineering, and leadership.
• Use cross-functional reviews to catch blind spots and align priorities.

5. Communicate Priorities Transparently

• Share your decision-making criteria with users.
• Let users know why some requests are prioritized and others are not.

6. Review and Adjust Regularly

• Revisit your priorities as your product and market evolve.
• Stay flexible and responsive to new insights.

Prioritization isn’t about saying no—it’s about saying yes to the right things. With a clear process and the right tools, you can turn a flood of requests into a focused, high-impact roadmap. Start prioritizing smarter with NextFeature and keep your team (and users) moving in the right direction.